Jalene Kanani Hitzeman, President & Creative Director of Noho Home, partnered with HomeAid Hawai‘i to bring cultural depth and artistry into our work. Her designs honor our values, while elevating both our campaign and our community gatherings.
Jalene donated her expertise and time to design a custom motif for our first brand awareness campaign, Values. Her motif draws from ‘ike kūpuna and the traditional hale:
She also contributed her Lo‘i Kalo design, which will theme our 10th Anniversary Gala, Kauhale Kaiāloha. Inspired by the growth of kalo in flowing water, the pattern symbolizes cultivation, connection, and nourishment of both body and spirit. Like the lo‘i that sustains community, her design frames the gala as a place of reflection, resilience, and shared purpose.
Jalene’s artistry bridges what we build with why we build it.
Earlier this year, our team gathered at ‘Iole Hawai‘i to reflect on who we are and what we value. We recognized our work is not only about housing but also about the ʻāina and the people who came before us. Jalene captured that insight and translated it into a motif people can see and feel. Her work goes beyond shaping our visual identity. It strengthens our connection with the community and keeps our mission rooted in culture and dignity.
